Edward Yarnold

I recently stumbled upon a blog post at Joel on Software about ‘The Iceberg Secret‘ – put simply, Joel explains that non technical people will judge the completeness and effectiveness of an application on the GUI alone.  You can write an amazingly complicated and involving application, put a basic unstyled page as the GUI and it will be assumed to be a very very early instance or to be simply terrible.  Similarly, your user interface guy can put together a beautiful  page littered with graphics – not linked to anything processing wise – and the project will be assumed to be ‘almost finished’ or at least ‘not far off’.

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